Position Details: Marketing Communications Specialist   

Location: White Oak, MD

IMAGE: Apply to Position

Description:

TITLE: Marketing Communications Specialist   

LOCATION: White Oak, MD/Columbia HQ

A P Ventures (APV) Background: Since its inception in 2006, APV has been pioneering creative eLearning solutions. Over the years, APV’s staff has created more than 3,000 hours of online learning for Federal, State, and commercial clients. APV’s innovative products are enabling many clients to provide 24/7/365 custom training and education, with highly interactive content, to a widely-distributed workforce. Due to our stellar past performance creating and delivering training solutions, APV has established itself as a highly successful provider of online learning—one that has won many task orders under the multi-billion-dollar, Best-in-Class Human Capital Training Solutions (HCaTS) Government-Wide Acquisition Contract (GWAC), overseen by the Office of Personnel Management and General Services Administration (OPM/GSA).

The Marketing Communications Specialist will lead efforts to build corporate brand recognition and support our clients in promoting their program successes.

Duties and Responsibilities 

  • Develop marketing strategies for projects, including company websites and social media
  • Work closely with the business development team on program development and implementation
  • Consult with the federal client(s) to increase both internal and external awareness of their program successes
  • Analyze data to determine campaign efficiency
  • Ensure creative marketing materials undergo regular review and adhere to brand guidelines
  • Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team
  • Research and submit award nominations on behalf of APV and/or our clients to showcase innovative
  • Collaborate with APV’s multimedia team to develop video promo scripts, case studies, and other marketing materials

Required Skills 

  • Proven ability to use social media to increase brand awareness and generate customer interest
  • Excellent writing skills
  • Ability to translate technical language into user-friendly language targeted to specific audiences
  • Strong organization and prioritization skills
  • Proficiency with Google Analytics and web analysis tools
  • Ability to work well in a fast-paced, collaborative environment
  • Strong understanding of Microsoft Office programs
  • Excellent analytical, communication, and presentation skills

Preferred Skills

  • Experience working with federal clients
  • Experience in scriptwriting or collaborating on multimedia projects

Education

  • Bachelor's degree in marketing, advertising, communications, or related discipline
  • 3+ years' experience in a marketing role

About A P Ventures

A P Ventures is an Equal Employment Opportunity employer. All qualified applicants are considered without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status. Minorities/Females/Veterans/Disability candidates are encouraged to apply. Qualified military veterans are encouraged to apply.

www.apvit.com